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the commencing module that set the scene, focusing on issues surrounding the industry optimising key topics & drivers of fashion. 

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fashion business context.

year one.

trends forecasting.

trends forecasting consisted of reviewing political & present affairs alongside current creative trends & how they effect different industries.

buying & merchandising.

developed a range for allsaints brand, spring/ summer 2018 jackets and coat collection after researching upcoming trends.

digital marketing & pr.

suggesting new ideas and strategies for promotions that would boost vero modas dated marketing schemes, that reflect new technology requirements & consumer behaviour.

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